My Amazon Guy The Best Explanation on Parentage You'll Ever See - Steven Pope Amazon FBA Weekly Q&A
00:00 Amazon FBA Weekly Q&A
03:10 MAG School launch
05:31 ASIN B07NR2C5BB is being punished for being OOS frequently in 2021. Since being back in stock my TACOS has been fluctuating at 18%
08:07 I think amazon loaded data from mobile views into business reports this week. All my old data now has 8-10x page views from mobile. bc of this my unit session percentage has dropped from 30%+ to 11%
09:56 What is the best way to compete with established brands for grocery when margins are small?
11:47 When launching, can you comment on target Ad placement for the most critical KWs (Top 3 - 5).
14:37 Launching, how many KWs do you target at first? How many campaigns and types do you run in the first and second months?
16:23 PickFu Test: Them “B07K4S4J66” us “B07BHCB9Y2”
24:04 Can you comment on an expected budget to launch a product in the US? I'm in the competitive kitchenware category.
25:01 I get an error message for search term character length sometimes even though I use the exact same KWs on a similar listing w/o an error
26:10 I have unfulfillable inventory in a US FBA warehouse, am I able to send this back to myself in CA?
27:11 For an unfulfillable inventory, how does AMZ decide between Refurbished and Liquidation?
27:39 If a seller can only do FBM due to customization, what are the best practices for marketing outside of PPC due to conversion issues?
31:26 Can you speak on the difference between “Parenting 2 ASINs together” versus having a main parent ASIN, and simply adding a variation to it?
36:17 I updated my bullet points but they won’t show up in the front end. I did that a long time ago.
37:03 What is the quickest way to get products reinstated on seller central after AMZ has flagged and taken down?
38:58 AMZ has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this $500 threshold be changed?
39:37 Is there some better or other recommended strategy/setting to help w/ cashflow/overall improve AMZ finances?
42:16 Can you comment on virtual bundles?
42:50 Is there a way you can tell how much a campaign is actually spending on a daily basis?
44:58 Is inventory placement helpful or hurtful to get the buy box right now?
45:29 When doing product research, you say to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?
47:14 Did you see FBA Grade and Resell program, what do you think about it?
47:47 Is it w/ AMZ TOS to include inserts saying simply "Please leave you honest feedback on AMZ" we're not mentioning "positive feedback"
49:01 My broker was supposed to split my shipment between AMZ and another distributor for our business but he mistakenly sent in some boxes that were meant for our distributor into AMZ
49:44 Earlier for another question you said kitchenware is not a competitive niche, despite it having many sellers. How do you define competitiveness?
50:33 I have a client that has a USPTO registered trademark and he has that name in the Amazon Brand Registry also. A few months ago a very similar brand started selling on Amazon but does not have a trademark or brand registry. The two brand names merely have one letter differentiating them but are not exactly alike.
52:40 Will Day Parting hurt the PPC campaign
53:05 I have launched a product however there are no sales or impressions. The listing is optimized
54:58 Do you know what the market rate is for insurance supplements for Amazon. I'm getting close from $1500 to $4000.
55:24 I successfully get GTIN approval under my brand name but AMA still not allowing me to create a listing