Psychometric Assessments for Marketers - Stephanie Kelly, CPO at Styles

Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helping people understand their behavioral tendencies and how to leverage them effectively.

In this episode, Mikael and Stephanie discuss the Styles assessment, a psychometric tool that analyzes how people behave under pressure. Unlike personality tests, Styles focuses on biological responses and behavioral tendencies. The assessment identifies four main styles: Control (visionaries focused 3-5 years ahead), Influence (relationship-focused people concerned with the present), Power (builders focused on the next 90 days), and Authority (data-driven analysts who look to the past to make sense of the future).

Stephanie explains how understanding these styles can dramatically improve marketing effectiveness by helping professionals tailor their communication, pitches, and content to match their audience's natural tendencies. She also shares practical ways to identify someone's style through observation and how to leverage this knowledge to build stronger teams and more effective marketing strategies.

Tune into the full episode to learn how to better understand yourself as a marketer! 

HIGHLIGHTS:
0:00 Intro

1:10 How Stephanie went into coaching

3:31 From Marketing to Product 

5:01 What makes Styles different

11:20 How to use assessments to become a better marketer

15:07 Have better conversations by assessing the other side
19:32 How different styles behave online