This week's episode features a story with a lot of familiar themes. 

Today's guest started out as so many of us do, with a weekend side hustle. 

Amar Ghose is the CEO of ZenMaid, a niche scheduling software for maid services that he co-founded in 2013.

When his first attempt at launching a maid services company failed, Amar was able to use what he learned from that experience to pivot into a software product designed for other businesses in the maid services industry.

Amar joins us this week to talk about the origins of ZenMaid, what playing online poker has taught him about running a business, how he has applied digital marketing strategies to a blue-collar industry, and a whole lot more.