Episode 35: Balancing Business and Life: How McKenzie Shelton Became the Acreage Queen - Prairie and Pine Real Estate Group

In this podcast, McKenzie Shelton, founder of Prairie and Pine Real Estate Group, shares her journey of scaling her real estate business across eastern Nebraska and southwest Iowa. Over the past year, her team sold 167 units totaling $45 million, demonstrating her successful approach to real estate leadership.

Starting her career in property management, McKenzie shifted to real estate sales and founded her team five years ago. The team includes full-time agents, a showing assistant, and support staff, all working across a vast 300-mile area. McKenzie attributes her success to the effective use of systems like the Keller Williams DTD2 system, which ensures consistent client communication and strengthens relationships through events like community giveaways.

A key to her success has been specialization, with McKenzie earning the nickname "acreage queen" for her expertise in acreage and land sales. This niche has allowed her to stand out in the market and attract agent referrals. Balancing a thriving business with personal life, McKenzie uses personal systems like weekly family meetings and meal planning, while empowering her team to take on more responsibilities.

Looking ahead, McKenzie plans to expand her team and continue her personal growth through coaching, ensuring Prairie and Pine Real Estate Group’s future success. Key takeaways for real estate professionals include leveraging systems, finding a niche, empowering teams, and maintaining a work-life balance.

For more insights, McKenzie’s full interview is available on The OT Only Teams for Real Estate Podcast.