209. Levi's Future 1st Ever Woman CEO Fired For Sticking Up For Kids, The Woke Mob Took My Job But Gave Me My Voice - Jennifer Sey

Blessed to interview a true leader and someone who stands for courage, and really means it. Jennifer Sey doesn't just tweet about courage but then hide behind her desk like many of the "pretend leaders," and "influencers" out there today. She does what is right, not what is easy.

Jennifer Sey was on track to become the first woman CEO of Levi Strauss & Co. As the President of the Levi's brand, she was widely celebrated as a versatile and inspirational leader who had helped save the iconic brand from bankruptcy. Formerly a self-described "left of left of center" progressive, she was beloved as the embodiment of the company's "profits through principles" ethos.

But everything changed when Sey publicly opposed the closure of San Francisco's public schools at the height of the pandemic. In response to her 'wrongthink, ' management gave her a choice: shut up or leave. She decided that defending at-risk children was more important than the job that she loved, and so she resigned. After more than two decades at the company, she gave up her professional future in order to retain her voice.

Sey was also a U.S. National Gymnastics champion but quit after years of abuse, torture, bulimia, and more, which discusses in her first book, Chalked Up.  As the highest-profile executive to fall victim to the cancel culture engulfing America, her story is an inspiration for all those who, in these difficult times, feel pressured to remain silent on their most fundamental beliefs. The more Americans who stand up to "woke-ism," the better chance we have at creating a truly equitable and inclusive society. Principles and integrity matter. Ultimately, they matter more than anything else. Go grab her new book for the full story, Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice.