School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Tuning Into Your Listeners - So You Can Fascinate Them with Focused Content

Feb 21, 2022

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ANECDOTE

Radio Tuning Metaphor

Dave Jackson demonstrates tuning an old FM/AM radio to illustrate focus and connection with listeners.
He uses the hiss and tweaking the dial as a metaphor for finding clarity in content.

ADVICE

Put Your Show Everywhere

List your podcast in every available directory so listeners can find it on their preferred apps.
Dave Jackson says it's quick to do and can yield downloads from unexpected markets like India.

INSIGHT

Use The Red Thread To Reach Beginners

Use the "red thread" to remember how beginners think and speak their language to attract them.
Tamson Webster's idea helps you explain your podcast so newcomers feel it's exactly what they need.

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I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible

and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that resonates with your audience.

Sometimes you need to address the "wrong" questions your audience is asking so you can get their attention and provide focused content that points them in the right direction and positions you as a trusted source of content.

I'm also going to talk about focus. This is inspired by the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. I feel this goes along well with the other book.

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee Go to www.schoolofpodcasting.com/start

Mentioned In This Episode

Find Your Red Thread: Make Your Big Ideas Irresistible

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

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