Exact Match Domains (EMDs) May Not Be What People Think

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Mar 23, 2025

Discover the truth about exact match domains (EMDs) and why they might not be the SEO holy grail many believe. A compelling case study on a viral Black Friday domain reveals the real factors behind its success. The discussion emphasizes the importance of effective keyword targeting and building a strong brand as opposed to relying solely on EMDs. Uncover strategies that require less time and investment, making SEO more accessible for everyone.

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ANECDOTE

The Black Friday Semrush Domain

A SEMrush affiliate bought the exact match domain blackfridaysemru.sh and ranked #1 for "SEMrush Black Friday 2024".
This case study sparked a debate about the effectiveness of EMDs in SEO.

INSIGHT

Debunking the EMD Hype

Edward Sturm believes the success of blackfridaysemru.sh wasn't due to the EMD.
He argues it was due to proper keyword targeting and satisfying search intent.

ADVICE

Effective Keyword Targeting

Target keywords effectively by placing them at the beginning of key page elements.
Include the keyword in your title, meta description, URL, H1, and the first sentence.

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