The Real Reason You're Scared to Promote Yourself (It's Not What You Think) with Gloria Chou

Breaking PR Gatekeeping: Visibility, Trauma, and Authentic Storytelling with Gloria Chou

In this episode of Big Asian Energy, John Wang sits down with award-winning PR strategist Gloria Chou to explore how cultural conditioning affects business visibility and why healing generational trauma is essential for entrepreneurial success. Gloria shares her journey from US diplomat to PR disruptor and reveals how small business owners can land major media features without expensive agencies or connections.

What Gloria Shares:

• How cultural conditioning and generational trauma impact business visibility for BIPOC entrepreneurs
• Breaking down the gatekeeping in PR to make media access democratized and affordable
• The CPR framework for pitching journalists without expensive PR agencies

About Gloria Chou Gloria Chou is an award-winning PR strategist, host of the top-rated Small Business PR podcast, and Forbes Next 1000 honoree. A former US diplomat turned PR disruptor, she helps BIPOC and female entrepreneurs land features in outlets like The New York Times, Forbes, and Vogue without connections or massive followings. After experiencing burnout and a health crisis from chasing traditional success metrics, Gloria rebuilt her business around authentic messaging and community healing. She's passionate about dismantling PR industry gatekeeping and creating safe spaces for marginalized entrepreneurs to step into visibility.

Connect with Gloria Chou
Instagram: @gloriachoupr
Free Masterclass: learn.gloriachoupr.com/masterclass or DM "ASIAN" on Instagram for AI workflow resource
Podcast: Small Business PR