The Authority Company The Style Formula: Redefining How We Get Dressed with Aricia Symes
Aug 27, 2025
34:50
Is style something you’re born with, or can it be learned?
Aricia Symes says it’s both art and science. In this episode, Joe Pardavila sits down with Aricia, founder of Unfoldid and author of The Style Formula: The Art and Science of What to Wear.
From growing up on a farm in hand-me-downs to advising Grammy nominees on their personal style, Aricia shares how she helps people understand their “style ID” and make fashion work for their real lives. They dive into the rise of casual wear, debunk outdated fashion “rules” like “no white after Labor Day,” and explore the real reasons you keep buying the same top over and over.
Whether you’re a fashion newbie or just tired of feeling blah about your closet, this episode will make you rethink how you get dressed—and why it matters.
Aricia Symes says it’s both art and science. In this episode, Joe Pardavila sits down with Aricia, founder of Unfoldid and author of The Style Formula: The Art and Science of What to Wear.
From growing up on a farm in hand-me-downs to advising Grammy nominees on their personal style, Aricia shares how she helps people understand their “style ID” and make fashion work for their real lives. They dive into the rise of casual wear, debunk outdated fashion “rules” like “no white after Labor Day,” and explore the real reasons you keep buying the same top over and over.
Whether you’re a fashion newbie or just tired of feeling blah about your closet, this episode will make you rethink how you get dressed—and why it matters.