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The Diary Of A CEO with Steven Bartlett
Moment 158: What is The Best Cheap Coffee? Coffee Expert Reveals In Blind Taste Test: James Hoffman
Apr 19, 2024
James Hoffmann, a world-renowned coffee expert, conducts a blind taste test to determine the best high street coffee. He explains the importance of assessing roast, smell, and taste while promoting support for local cafes over major chains for better quality. The discussion highlights the benefits of independent coffee shops and the value of a professional approach to enjoying coffee.
12:07
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Quick takeaways
- Different coffee roasts impact flavor profiles, favoring lighter roasts for preserving raw material qualities.
- Supporting local cafes can provide better coffee due to care and quality, compared to major coffee chains.
Deep dives
Coffee Tasting: Varying Roasts and Tastes
Different coffee roasts were discussed, with darker roasts often associated with bitterness. Lighter roasts are now considered better due to preserving raw material qualities. The podcast highlighted how different roasts impact the flavor profile of the coffee, with acidity levels also varying between different coffee beans.
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