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A Top Digital Talent Manager Talks About the Creator Brand Bubble, and Where to Find the Next 'Mormon Wives'
Mar 20, 2025
Scott Fisher, founder of Select Management Group, has a rich history in the creator economy, managing over 450 influencers. He discusses the rise and fall of influencer brands post-2021, emphasizing the need for strategic partnerships. The podcast delves into YouTube's dominance over traditional media, and how reality TV is evolving with the likes of TikTok stars, adding depth to storytelling. Fisher also highlights the crucial role of talent managers in navigating this landscape, guiding creators in long-term career strategies.
29:01
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Quick takeaways
- Select Management Group evolved from managing traditional YouTubers to representing diverse creators, shaping the modern creator economy and business models.
- The preference for niche creators with deep expertise over larger influencers highlights a growing trend in effective audience engagement and revenue generation.
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