The Email Marketing Show

Webinars That Sell: Insider Secrets from Jason Fladlien

Feb 19, 2025
Jason Fladlien, a webinar expert who has driven over a quarter billion dollars in sales, shares his secrets for turning webinars into profit powerhouses. He reveals the psychology behind crafting irresistible offers and discusses the effectiveness of live versus automated sessions. Jason also addresses emotional hurdles in transitioning from teaching to selling, emphasizing connection and humor. With insights on market targeting and reflection for improvement, he provides valuable strategies for maximizing engagement and sales outcomes.
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INSIGHT

Webinars Are Value-First Auditions

  • A webinar is an audition where value leads and advertising often fails because it offers no intrinsic value.
  • Show attendees what it's like to be your customer, then ask them to buy if they want more.
ADVICE

Design The Offer Before The Webinar

  • Start every webinar project by designing the offer first and work backwards from it.
  • Choose offers where not buying becomes costlier than buying for your ideal customers.
INSIGHT

Target The 7% Who Spend Most

  • About 7% of the market spends 70% of the dollars, so target high-investor segments.
  • Webinars are built to attract the few who will pay more and take meaningful action.
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