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Webinars That Sell: Insider Secrets from Jason Fladlien

The Email Marketing Show

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Psychology of Desire in Marketing

This chapter explores the psychological aspects of consumer desires and how marketers can strategically leverage them to craft compelling offers. It emphasizes the power of unique bonuses and the significance of perceived value in enhancing the appeal of sales presentations, particularly during webinars. The discussion highlights innovative strategies for positioning offers to minimize objections and maximize consumer engagement.

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