How to develop a strategy that wins in competitive markets

Roger Martin, a renowned writer and strategy advisor, shares his insights on thriving in competitive markets. He emphasizes the vital distinction between strategy and planning, advocating for a deep understanding of customer needs. The discussion highlights the importance of diverse strategic options and the delicate balance of risk in entrepreneurship. Martin uses the Four Seasons Hotel as an example of effective management systems, and he underscores the significance of employee-centric strategies in retail, ultimately promoting a holistic approach to business success.