In this episode, Emmet is joined by Gary Bird, CEO of SMC National, which was recently featured on the INC 5000 list. Gary is pioneering a new kind of dental marketing and recruiting strategy that emphasizes accountability, focus, and measuring data in real-time to produce stand-out results. In this episode, Gary and Emmet discuss “all things” dental marketing, including why assessing and solving your operations issues is actually the best place to start planning your marketing strategy. They touch on CRM vs. practice management software, dental business models, getting leads, and much more all culminating in a thorough discussion of how to determine and create your patient avatar.