15 Minutes to Better Thinking: Practical Insights from Jonah Berger’s Book ‘Contagious’ with Charles Good | The Good Leadership Podcast #196

Today, we are profiling the best-selling book Contagious: Why Things Catch On by Jonah Berger. In this episode, we cover how to unlock the power of virality with Jonah Berger’s STEPPS Framework. We break down each component—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—and provide practical tips and real-world examples to help you apply these principles to your personal brand or business. From the viral success of Blendtec's 'Will It Blend?' campaign to the clever use of triggers by KitKat, learn how to create content that not only captures attention but also spreads like wildfire.

Get the book: https://www.amazon.com/?asc_source=01JCR4DNF23S2BA1WQ964D991W&tag=snx546-20 - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction to the STEPPS Framework (01:24) Social Currency: We Want to Look Good (03:38) Triggers: Keeping Your Brand Top of Mind (05:51) Emotions: The Fuel for Virality (07:15) Public: Visibility is Key (09:16) Practical Value: News You Can Use (11:43) Stories: The Power of Relatable Narratives (12:22) Conclusion