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The Speed of Culture Podcast
Global Taste, Local Twist: Mark Kirkham’s Vision for PepsiCo’s Future
Sep 17, 2024
35:32
In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation.
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