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The Art of Selling Online Courses
Why Your Emails Are Ending Up In Your Clients Spam - with Adrian Savage
Feb 29, 2024
Adrian Savage shares insights on email deliverability, authentication methods, and email engagement metrics for course creators. Explore the advantages of email marketing, debunking the myth of its demise, and leveraging email promotions for higher conversions.
38:41
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Quick takeaways
- Tracking email engagement is essential for maintaining deliverability and reputation.
- Setting up DKIM and DMARC authentication protocols is crucial for email deliverability.
Deep dives
Key Metric: Monitoring Email Engagement is Crucial
Monitoring email engagement, specifically the percentage of recipients opening emails, is vital for ensuring deliverability and reputation. Engaging content and high open rates are essential for maintaining a positive email sending reputation. Prioritizing sending emails to those who have recently engaged and clicked on links can help in maintaining a good reputation and avoiding being flagged as spam. Click rates and open rates are crucial metrics for evaluating email performance.
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