Why Your Emails Are Ending Up In Your Clients Spam - with Adrian Savage
Feb 29, 2024
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Adrian Savage shares insights on email deliverability, authentication methods, and email engagement metrics for course creators. Explore the advantages of email marketing, debunking the myth of its demise, and leveraging email promotions for higher conversions.
Tracking email engagement is essential for maintaining deliverability and reputation.
Setting up DKIM and DMARC authentication protocols is crucial for email deliverability.
Despite challenges, proper email authentication is vital for reputation management and deliverability.
Deep dives
Key Metric: Monitoring Email Engagement is Crucial
Monitoring email engagement, specifically the percentage of recipients opening emails, is vital for ensuring deliverability and reputation. Engaging content and high open rates are essential for maintaining a positive email sending reputation. Prioritizing sending emails to those who have recently engaged and clicked on links can help in maintaining a good reputation and avoiding being flagged as spam. Click rates and open rates are crucial metrics for evaluating email performance.
Email Authentication: Importance of DKIM and DMARC
Setting up authentication protocols like DKIM and DMARC is crucial for ensuring email deliverability. DKIM adds a digital signature to emails, while DMARC instructs what to do if an email is received without proper authentication. Failure to set up authentication correctly can result in emails being blocked or flagged as spam. Utilizing tools like an email authentication checker can help verify if authentication is correctly configured.
Misconceptions Around Email Authentication
Misconceptions around email authentication stem from the complexity and technical nature of setting up protocols like DKIM and DMARC. People may be intimidated by the technical aspects involved, such as modifying DNS records and understanding authentication terms. However, ensuring proper authentication is essential for email deliverability and reputation management, outweighing the initial challenges of setup.
Email's Relevance and Misconceptions
Despite claims that email is dead, its effectiveness in marketing remains strong, particularly in generating sales. Email offers control over audience ownership and direct communication with subscribers, unlike social media platforms where algorithm changes can impact reach. Maintaining email engagement, sound content strategies, and following best practices ensure email marketing success, despite occasional challenges.
Strategies to Boost Email Deliverability and Engagement
Strategies like focusing on engagement metrics, eliminating non-engaging subscribers, and setting up robust email authentication protocols can significantly enhance email deliverability and effectiveness. Prioritizing high-quality content, targeted sending, and regular list maintenance are key elements for successful email marketing campaigns. By aligning practices with email best practices, marketers can maximize the impact of their email efforts.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart.
Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by assessing your email delivery and engagement metrics.
