Agency Business #27: Building a Multi-Agency Model for Collaboration, With Tim Ringel
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Jun 23, 2025 Tim Ringel, the Global CEO and founder of Meet the People, discusses his journey from IPG to creating a unique multi-agency model. He emphasizes the importance of preserving each agency's culture while fostering collaboration under a single P&L. Tim reveals how technology supports this model and details their in-house development of proprietary AI tools. He also shares insights from the Cannes Festival, arguing that AI will create more agency jobs, challenging the common narrative of job loss.
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Tim Ringel's Entrepreneurial Journey
- Tim Ringel founded Meet the People after 28 years in marketing and tech, starting his first agency at age 20 in Germany.
- He scaled businesses in Europe and Asia before moving to the US and eventually leaving IPG to start this independent agency group.
Collaborative Agency Model Insight
- Meet the People unites creative and performance marketing agencies under one P&L to incentivize collaboration.
- This model fixes handover intelligence loss and client frustration common in traditional agency structures.
Preserve Brands and Avoid Overlaps
- Preserve acquired agencies' brands since people associate with their agency's culture and leadership.
- Avoid overlapping agency services and incentivize multi-agency pitches to leverage unique strengths.