What's Next! with Tiffani Bova

RELOAD: When Thought Leadership Causes Disruption with Andrew Grill

May 2, 2024

Experienced corporate leader Andrew Grill and host discuss digital disruption, personal branding, and workplace culture. They highlight the importance of being digital, navigating the gig economy, and the shift towards experiential selling. Andrew emphasizes the need to build personal brands while working for employers and shares his expertise on thought leadership.

29:44

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Episode guests

Andrew Grill

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Episode notes

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Quick takeaways

Building personal brand is crucial alongside employer's brand in digital space.

Future work environments will prioritize individual digital personas and flexible settings.

Deep dives

Digital Disruption and Social Selling

Andrew Grill discusses the importance of being digital to get digital. He highlights the impact of social networks rewiring human connections and the challenges in disconnecting from digital platforms. Grill emphasizes the increasing prevalence of conversations with bots and AI over human interactions, showcasing the efficiency and convenience they offer. He predicts a shift where digital impressions will surpass personal interactions, emphasizing the evolving landscape of influence and social proof.

Introduction

2min

The Impact of Technology on Human Behavior

9min

Navigating Personal Branding in a Corporate Landscape

5min

Exploring Digital Disruption in the Workplace

13min

Concluding Insights on Thought Leadership and Contact Details

2min

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’m reflecting on a great conversation I had with Andrew Grill a little while ago. Andrew is an experienced corporate leader and a former IBM Global Managing Partner. He has launched and run technology companies in Europe and Australia and worked with (and for) some of the world's leading companies, including Vodafone, Nestle, BBC, American Express, and Unilever. He is also a seasoned speaker and has presented at four separate TEDx events. He speaks to and consults for organizations to develop their strategy around digital disruption, social selling, the workplace of the future, emerging technologies, and digital diversity.

THIS EPISODE IS PERFECT FOR… believers of Andrew’s motto: if you want to get digital, you have to be digital.

TODAY’S MAIN MESSAGE… Andrew and I live in the thought leadership space and share similar viewpoints on innovation and disruption. We both believe that the nature of work is changing, especially as technology continues to lead our lives and as Millennials begin to speak their voices in the professional world.

WHEN YOU WORK FOR A COMPANY AND YOU WANT TO GROW YOUR DIGITAL FOOTPRINT… never forget that your employer doesn’t own you. No matter what, we’re all building our personal brands. Of course, it’s helpful to be attached to a brand that already has a following, but you’re still growing your own brand while you’re renting your time to that employer.

LET YOUR DIGITAL SELF FLOURISH… sharing your life online and being a consumer/seller in the gig economy is not going anywhere. When you (and businesses ) begin to see this, you can shape your digital self around this changing workforce. Andrew believes that when you allow your digital persona to morph between private, public, and inside the organization, there will be broken rules but more human interaction. Are you ready for this kind of disruption?

Running Time: 29:43

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