Product Thinking Episode 197: Aligning Product Development with Business Objectives in Healthcare with BJ Boyle
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Nov 13, 2024 BJ Boyle, Chief Product Officer at PointClickCare, shares over two decades of experience in healthcare technology. He emphasizes the importance of strong relationships with executives and understanding user needs, especially in a complex field like health tech. BJ discusses aligning product development with business goals and navigating regulatory challenges. He highlights the need for cross-functional collaboration and balancing domain expertise with product management skills, alongside insights into how technology is transforming patient care.
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BJ Boyle's Path to Product Management
- BJ Boyle's first job out of college was at a small health tech startup.
- He wore many hats, including implementation, training, and gathering customer feedback, which led him to product management.
CPO Lessons: Adapting to Change
- Don't assume past success guarantees future results, especially in high-growth companies.
- Socialize and educate teams on the need for change and new processes.
Connect with End Users
- Connect product managers with end-user personas in health tech.
- Get out of the office and observe users in their real-world environment to understand their needs.
