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Eye On A.I.

#234 Matt Price: How Crescendo is Disrupting Customer Service with Gen AI

Jan 26, 2025
Matt Price, CEO of Crescendo, shares insights on how generative AI is reshaping customer service. He discusses Crescendo's innovative blend of AI and human expertise, highlighting its ability to deliver support in 56 languages. The conversation dives into the transformative potential of focusing on outcome-based service, which boosts employee engagement while minimizing turnover. Matt also explores the importance of effective integration and training, ensuring AI and human agents work harmoniously for improved customer satisfaction.
44:53

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Quick takeaways

  • Crescendo is revolutionizing customer service by integrating generative AI with human expertise to enhance engagement and improve outcomes.
  • The company's innovative approach focuses on continuous adaptation, enabling AI to handle routine tasks while skilled agents address complex customer needs.

Deep dives

Challenges in Customer Service Optimization

Companies often face significant challenges when trying to open new customer service channels, primarily due to overwhelmed support teams and budget constraints. Customer service leaders are frequently forced to optimize their operations by squeezing more out of ineffective bots or attempting to minimize the cost of outsourced agents. This approach results in a disjointed assembly of customer service components, leading to an inadequate customer experience. A holistic view of service design is essential for effectively incorporating generative AI to enhance customer support, rather than simply adding AI solutions to existing frameworks.

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