The Game with Alex Hormozi Building a $1,000,000 Business for a Stranger in 69 Minutes | Ep 963
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Oct 28, 2025 A new trash business faces urgent profitability challenges as its founder shares concerns about margins and family responsibilities. They delve into customer segments, weighing scatter homeowners against HOAs for growth potential. Innovative strategies like QR-code advertising on bins and tiered prepay offers are explored to enhance cash flow. The discussion emphasizes the importance of a focused sales approach, with a training plan for door-to-door sales teams to boost acquisitions. Ultimately, a streamlined offer structure aims to maximize revenue and operational efficiency.
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Founder Left Tech, Faces Big Loss
- Philip left a high-paying Amazon software job to start Garby Disposal and lost $151,000 last year.
- He built the business to serve 2,500 customers while his wife was pregnant and needed cashflow quickly.
Avatar Choice Is A Strategic Lever
- Philip estimates ~70% of homes in his service area are HOA-managed, making HOAs strategically important.
- Alex highlights avatar selection as a major strategic decision affecting acquisition and pricing.
Scale Door-To-Door Sales Aggressively
- Door-to-door is highly efficient: Philip's rep closes roughly 1 sale per 12 doors with ~26% close rate.
- Alex advises scaling D2D hires because each rep can reliably produce many sales daily.