6 Figure Creative
#352: These 13 Counterintuitive Truths About Freelancing Will Change How You Work
Mar 4, 2025
Freelancing success hinges more on marketing than on being the best at your craft. Building genuine relationships with clients boosts profitability. Regular communication and the use of templates streamline efficiency. Contrary to popular belief, a well-organized freelance business can provide more stability than a traditional job. Embracing a consultant mindset helps freelancers understand and meet client needs effectively. Prepare for surprises as you discover the truths that can reshape your freelancing approach.
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Quick takeaways
- Success in freelancing relies more on visibility and marketing than merely on being technically skilled in one's craft.
- Focusing on fewer high-paying clients instead of many low-paying ones can lead to better financial success and job satisfaction.
Deep dives
The Importance of Client Quality Over Quantity
Focusing on having better clients rather than simply acquiring more clients is essential for freelancers seeking to increase their income. Many freelancers mistakenly believe that attracting a larger number of clients will lead to financial success, but this can often lead to overwork and burnout. Instead, it's advised to seek fewer clients who are willing to pay higher rates and to nurture long-term relationships with them. This approach not only streamlines work but also ensures that the time invested is rewarded with better payment and job satisfaction.
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