Scott and Eben discuss a major change in the NHL, which will let teams sell advertisements on its jerseys for the 2022-23 season. They also discuss a new Genius Sports hire, Sportradar starting the IPO process, the sports metaverse, and the NCAA’s upcoming changes.

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

NHL Jerseys To Have Ads in 2022 / A Genius Idea