“Flip the f*cking idea of normal on its head” - Tom Gozney

sometimes a podcast slaps-ya-round-the-chops

OH! BOY! this conversation was one of those.

Tom Gozney reveals his Strategy to Stratosphere

buckle up. strap up. enjoy.

ON THE MENU:

Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”
Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile
Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses
Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status
Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.
Gozney Brand Building Contraction 1: Ancient History/Utopian Design
Gozney Brand Building Contraction 2: Male/Female Target Markets
Gozney Brand Building Contraction 3: Technology/Nature
Gozney Brand Building Contraction 4: Open Minded/ Close Minded
Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”
Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”
Question LITERALLY everything: “Flip the f*cking idea of normal on its head”
ALWAYS build a brand ecosystem: everything must connect and flow
Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”
Business vs. Brand decisions: be radically open minded & close minded
Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo
How Gozney crossed the adoption curvechasm: Some come now, more later
Why Gozney lives by the brand value: “Respectfully Irreverent”
Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?
The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource
Embrace Adversity: “Adversity gives you elevation, you become more professional”
The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers
“If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”
GO MODE = Instinct is a series of data points + No one out there has all the answers
“When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.
Growth = Problems. Solving problems = Cathartic. Enjoy your problems
You want people to look at your product and think what the f*ck?
Just put out fires: Bias for action, bias for problem solving

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