Episode 66 - Jamie Gorski - Founder & President @ Catchpoint Collective

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.

We dive into:

• Why brand strategy in multifamily begins with purpose and values

• How customer experience defines retention more than rent or design

• The role of AI in real estate marketing and resident engagement

• Why maintenance is the brand and key to resident loyalty

• How leadership can align associates with mission and vision

• Lessons from companies rethinking marketing, tech stacks, and culture

If you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.

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