Unlocking Sales Success: Doug C. Brown on Coaching for Free, Boosting Close Rates, and Achieving 684% Sales Growth

My guest for Episode #265 of the My Favorite Mistake podcast is a conversation with Doug C. Brown, CEO of CEO Sales Strategies, about his journey from coaching people for free to becoming a renowned sales growth expert. Doug shares the story of his favorite mistake—coaching people for free—and how it taught him the importance of charging for his services to ensure clients take action and achieve results.

Episode page with transcript, video, and more

Doug delves into his impressive career, highlighting key moments like increasing division sales by 684% and boosting close rates by 62% for Tony Robbins' team. He discusses the critical aspects of demonstrating value, understanding the right fit buyer, and why discounting is detrimental to business. Doug also explains the importance of human-to-human connections in sales and how empathy plays a vital role in building lasting relationships.

Listeners will gain insights into Doug's systematic approach to doubling sales, the significance of segmentation, and his new software tool designed to track and optimize sales processes. Whether you're a sales professional, coach, or entrepreneur, this episode is packed with actionable advice and inspiring stories that can help you elevate your sales game.

Doug's “favorite mistake” of coaching for free led to the realization that people value and act on advice more when they have skin in the game. This lesson not only transformed Doug's approach to coaching but also laid the foundation for his successful career in sales strategy and consulting.

Tune in to hear Doug's fascinating journey, his strategies for sales success, and learn how his favorite mistake led to incredible opportunities and growth. Don't miss out on this engaging and insightful conversation!

Questions and Topics:

• What would you say is your favorite mistake?
• Why was it a mistake to coach for free?
• How do you decide what to charge for your services?
• How do you make sure you don't sell yourself short?
• How did you transition from your other businesses into CEO Sales Strategies?
• What was the impact of increasing division sales by 684% and boosting close rates by 62% for Tony Robbins' team?
• How do you demonstrate value to potential clients?
• How important are human-to-human connections in sales?
• How did your experience in the US Army influence your career?
• What was your instrument or focus at the Berklee College of Music?
• How did you end up in nuclear medicine?
• Can you tell us about your new program on how to double sales and what that entails?
• How can people learn more about your new program and software tool?