1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks

What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?

 

Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.

 

Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales.

 

If you’re looking to build trust with your audience online and multiply your sales – this episode is for you!

 

Key Takeaways:

• The hidden power of storytelling in leadership and business—and why most people overlook it.

• How to use personal storytelling to make your brand unforgettable.

• Why stories influence buying decisions more than product features.

• A real-world example of how a scientist used storytelling to generate more leads than his entire team combined.

• Why AI-generated content is making authentic storytelling more valuable than ever.

• How to become a better storyteller—even if you don’t think you have any good stories to tell.

 

Timestamps:

[07:30] Why storytelling is more persuasive than data [12:45] The 5-minute daily habit that will improve your storytelling skills [17:30] A biotech scientist’s storytelling success story [22:00] Why storytelling is becoming a competitive advantage in the AI era [25:00] Where to learn more from Matthew

 

Resources & Links:

• Get Matthew’s books: Storyworthy and Storyell https://matthewdicks.com/Books/storyworthy/ 

• Join Matthew’s free storytelling academy: https://www.storyworthymd.com/ 

• Follow Matthew on Instagram: https://www.instagram.com/matthewdicks/?hl=en 

• Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.