The Business of Healthcare Podcast with Tara Humphrey

#326 Scaling hypertension management and securing funding with Dr Dan Bunstone

Sep 25, 2024

Dr. Dan Bunstone, Chief Developer at Warrington Innovation Network PCN and part-time GP partner, shares his insights on lifestyle medicine and its potential to revolutionize healthcare. He discusses the power of empowering patients, especially hard-to-reach communities, in managing hypertension through lifestyle changes rather than just medication. Dan highlights the innovative strategies employed at Etcetera Health, the importance of collaboration for funding, and how health apps like 'Healthy You' can enhance patient engagement and fitness motivation.

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INSIGHT

Power of Lifestyle Medicine

Lifestyle medicine focusing on exercise, diet, and sleep can be as effective or more than medication for many conditions.
Empowering patients through education and remote monitoring greatly improves outcomes in hypertension management.

ANECDOTE

Hypertension Project Success Story

They onboarded about 1,200 hard-to-reach hypertensive patients using remote blood pressure machines and digital care.
Education on risks and lifestyle changes helped 80% control blood pressure without adding medication.

ADVICE

Start Small to Build Collaboration

Start with a small, manageable collaborative project in your Primary Care Network to build trust and momentum.
Create multiple small-win projects so every practice benefits and strengthens teamwork.

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"Run your own race." Dr Dan Bunstone joins Tara this week, discussing his career journey and his current role at Etcetera Health. Dan explains the concept of lifestyle medicine and the importance of empowering individuals to manage their health, where they have onboarded and treated hard-to-reach patients, resulting in controlled blood pressure and potential savings of heart attacks and strokes. Tara finishes the episode by asking Dan to provide advice for primary care networks, healthcare professionals, network managers, and tech companies.. Dan & Tara's key takeaways:

Lifestyle medicine, focusing on exercise, good diets, and sleep patterns, can have a powerful impact on health and is often more effective than medication.
Running your own race and not comparing yourself to others is key.
Finding time for exercise is crucial, even for busy healthcare professionals.
Collaboration and proving cost savings are essential for primary care networks.
Engaging with primary care as a tech company requires choosing the right partners and demonstrating clear benefits.
Building a personal brand involves staying on message and being genuine.

To find out more about the Primary Care Network Members Club visit our website here.

Work with me   

I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 120 Primary Care Networks and 3 GP Federations. 

I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.   

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.   

For more weekly insights and advice sign up to my newsletter.   

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Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on LinkedIn or visit our website: THC Primary Care.   