Gym owners give their members reps to help them get results, and business experts do the same thing with their clients.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents several common scenarios gym owners face regularly. If you practice operating in these situations, you’ll be ultra-prepared when they come up in the real world. And your gym business will grow.

Chris gives you practice reps for selling, performing goal review sessions, using the Prescriptive Model, generating referrals through Affinity Marketing and having hard conversations (think firing staff or raising rates). Then he shares tips for navigating these situations like a true pro.

You don’t want to get your reps "when it's real." For example, it’s too expensive to fumble around and lose clients in the sales office while you gain experience. Instead, practice having these critical conversations with your coaches, your spouse or your dog. Or even talk to yourself in the mirror.

If you put in the reps as an entrepreneur every single week, you’ll soon have an A+ fitness business.

Links

Read more: The Prescriptive Model

Gym Owners United

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1:24 - Sales: sell to your dog first

2:57 - Practice the sales scenarios

8:29 - Getting referrals

12:04 - Hard conversations

15:10 - Build good habits: do your reps