Nikonomics - The Economics of Small Business 215 - The 3-Step Framework Consultants Use to Fix Million-Dollar Problems with Maurizio Cuna
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Aug 8, 2025 
Maurizio Cuna, a seasoned consultant with over 20 years of experience and author of 'Beyond Slides', shares invaluable insights into solving complex business challenges. He details techniques like the Problem Tree and the "five whys" that help uncover root causes rather than just addressing symptoms. The discussion highlights the importance of balancing urgency with thorough analysis and the growing necessity of soft skills in an increasingly AI-driven world. Entrepreneurs can glean practical strategies for tackling their own business issues effectively.
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Consultants Find Root Causes
- Consultants focus on uncovering root causes, not just symptoms, using tools like the problem tree and the five whys technique.
- This process reveals deeper issues behind business problems, enabling more effective solutions.
Prioritize Problems Systematically
- Prioritize problems by evaluating frequency, severity, and willingness to pay for their solutions.
- Use quantitative scoring to decide which problems to fix first, avoiding trying to solve everything at once.
Balance Speed and Analysis
- Balance thorough analysis and speed by time-boxing problem discovery phases.
- Use rapid prototyping and proof of concept to test solutions and get quick feedback from clients.
