Inside General Assembly’s Award-Winning AI-Driven Sales Strategy

This is episode 753.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today’s show featured an interview with General Assembly leaders Jourdan Hathaway, Chief Business Officer, and Gretchen Jacobi, Chief Revenue Officer. General Assembly was a recipient of the first ever “AI for Sales Excellence Awards,” which were presented at the Institute for Effective Professional Selling on May 1.

Find Jourdan on LinkedIn. Find Gretchen on LinkedIn.

GRETCHEN’S TIP: “Start somewhere. Start small and build from there. Audit your week. Pick something that feels lowest risk to you… and start integrating AI. Just start now.”

JOURDAN’S TIP: “If the early bird gets the worm, the early AI adopter gets the sale.”