Dynamics and Business Development with Nick Spallitta

Background and career journey

Background and plans of Paritta Group

Getting sales and marketing rhythms in place

Defining ideal customer profile

Most effective ways for people to find your products and services

Targeting customers and focusing within a geography

Niching in AI (Augmented Intelligence)

The toughest thing about starting a new practice and how capital/cash flow affects decision making

Finding and attracting the right talent, contractors vs FTEs and US employment laws

Measuring progress and success and setting the vision and culture for the company

Top recommendations for revenue generation

Key advantages to partnering with Microsoft

Competing against Salesforce and another Microsoft partner

Major wins

The biggest risk taken in business