
DataFramed #139 How Data Scientists Can Thrive in the FMCG Industry
May 29, 2023
Anastasia Zygmantovich, Global Data Science Director at Reckitt, shares her expertise on leveraging data science in the fast-moving consumer goods (FMCG) sector, known for brands like Lysol and Dettol. She discusses how data enhances supply chain efficiency and demand planning, highlighting innovative use cases in pricing strategies and on-shelf optimization. Anastasia also delves into building effective data teams and the importance of domain knowledge, while exploring the future of generative AI and its responsible application in FMCG.
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ChatGPT's Impact on Data Science Buy-In
- ChatGPT's accessibility has demonstrated AI's real-world impact.
- This has increased buy-in for data science and AI projects.
Key Components for Data Value in FMCG
- Establish proper data governance based on the FAIR principles (Findable, Accessible, Interoperable, Reusable).
- Ensure strategic alignment with senior leaders and embed data insights into business processes.
Data Science Use Cases at Reckitt
- Reckitt uses AI for revenue growth by optimizing pricing and promotions.
- They also apply it to demand planning and on-shelf image recognition, customizing solutions for unique challenges like narrow store aisles in Brazil.

