Optimizing Demand in FMCG with Data Science

A lot of the times when we walk into a supermarket, we don't necessarily think about the impact data science had in getting these products on shelves. However, as you’ll learn in today's episode, it's safe to say there's a myriad of applications for data science in the FMCG industry. Whether be that supply chain use-cases that leverage time-series forecasting techniques, to computer vision use-cases for on-shelf optimization—the use-cases are endless here. So how can data scientists and data leaders maximize value in this space?

Enter Anastasia Zygmantovich. Anastasia is a Global Data Science Director at Reckitt, which is most known for products like Airwick, Lysol, Detol, and Durex. Throughout the episode, we discuss how data science can be used in the FMCG industry, how data leaders can hire impactful data teams in this space, why FMCG is a great place to work in for data scientists, some awesome use-cases she's worked on, how data scientists can best maximize their value in this space, what generative AI means for organizations, and a lot more.