The Futur with Chris Do 264 - Accelerating Creativity — with Kevin Lau
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Oct 25, 2023 In a captivating discussion, motion design director Kevin Lau shares insights from his nearly three-decade career in the industry. He reflects on the parallels between the rise of AI and the early days of motion design. Topics include how taste will be key for creatives as AI tools flourish and the vital importance of networking established during school years. Kevin encourages embracing change while maintaining a spirit of curiosity and kindness in both personal and professional realms. The future of creativity, he believes, is bright despite technological shifts.
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Early Motion Design Days
- Chris Do and Kevin Lau reminisce about the early days of motion design in Los Angeles, specifically their time at Fuel.
- They discuss the experimental and collaborative atmosphere, fueled by new tools like After Effects and a rejection of traditional visual effects.
AI's Existential Threat
- The advent of AI image generation poses an existential threat to creatives, especially concerning concept art and style frames.
- AI's proficiency in composition, lighting, and atmosphere emphasizes the increasing importance of prompting skills.
Mixed Feelings on AI
- Generative AI tools evoke both excitement and apprehension within the motion design industry.
- While AI accelerates creative workflows, it also raises concerns about job displacement and the development of taste in younger generations.