Integrating the Story of the Wealth into the Family Purpose With Samantha Reynolds

Today, it is my pleasure to speak with Samantha Reynolds, Founder & CEO of ECHO Storytelling Agency. Since 1999, Sam and her firm have been trusted by hundreds of prominent families and global companies to preserve their legacies in books and videos. In 2005, Sam was named one of British Columbia’s “Top 40 under 40” and is also a Forbes Magazine Council Member and writes a monthly article on how to use authentic storytelling to drive business results. Sam and her firm, ECHO, are Specialist Advisor members of FOX, and we are excited to have her expertise and thought leadership within our membership community.

In the family wealth space, we are increasingly talking about the importance of telling the family story and passing the history down to future generations. Sam talks about the neuroscience behind sharing authentic stories – both stories of success and of adversity. Can you talk about this and connect it with how you see the significance of the family’s story throughout their journey.

There’s a delicate balance between sharing enough and sharing too much – both among family members and with external constituents. Sam shares her views on how families should navigate this balance and determine how much to share internally and with the public and their employees.

One practical tool Sam has developed and uses with her clients is a list of questions rising-gen members can ask of their elders. She tells us about this list and highlights the top questions to ask and the best settings in which to ask them. Sam also describes some of the modern technology-enabled tools and resources she recommends to families to help them with their effective communications and storytelling – or as she calls it “memory insurance.”

Enjoy this insightful conversation with one of the leading thinkers and practitioners in the storytelling and legacy preservation space.