Building Reporter Relationships With We Earn Media

00:40: How has SEO influenced media relations for you?

8:16: What are pet peeves you have when SEOs try pitching?

11:03: Why you shouldn’t stress over blog links vs. money page links

14:27: Relationship building tips for marketers starting at zero

19:20: Personalizing pitches with scale

25:21: How to foster relationships outside your specific pitch needs

26:51: Determining a good send volume for campaigns

31:51: Why you shouldn’t ignore mid-tier, regional or niche publications

34:25: How to handle no responses and follow ups

40:49: Are press releases dead?

47:39: Must-listen We Earn Media episodes and favorite journalism tips