Building Reporter Relationships With We Earn Media
May 11, 2021
50:14
Show Notes:
- 00:40: How has SEO influenced media relations for you?
- 8:16: What are pet peeves you have when SEOs try pitching?
- 11:03: Why you shouldn’t stress over blog links vs. money page links
- 14:27: Relationship building tips for marketers starting at zero
- 19:20: Personalizing pitches with scale
- 25:21: How to foster relationships outside your specific pitch needs
- 26:51: Determining a good send volume for campaigns
- 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications
- 34:25: How to handle no responses and follow ups
- 40:49: Are press releases dead?
- 47:39: Must-listen We Earn Media episodes and favorite journalism tips
Show Links:
- Tune in to We Earn Media
- The “WSJ” Marketing Problem with Rand Fishkin
- Alan Henry of Wired episode
- Follow Britt on Twitter
- Follow Jackie on Twitter
- Follow Caroline on LinkedIn
- Produced by Cara Brown
- Send us an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
