Ep120: Asana and Amazon Q - Co-Innovating with AWS Generative AI Services

Jul 17, 2025

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Spencer Herrick, Principal AI Product Manager of Asana and Oliver Myers of AWS demonstrate how their integration allows Asana's AI workflows to access enterprise data from Amazon Q Business, enabling seamless cross-application automation and insights.

Topics Include:

Oliver Myers leads Amazon Q Business go-to-market, Spencer Herrick manages Asana AI products.
Session focuses on end user productivity challenges with generative AI technology implementations.
End users face technology overload with doubled workplace application usage over five years.
Data silos prevent getting maximum value from generative AI across fragmented enterprise systems.
Workers spend 53% of time on "work about work" instead of strategic contributions.
Ideal experience needs single pane of glass with cross-application insights and actions.
Amazon Q Business launched as managed service with 40+ enterprise data connectors.
Connectors maintain end-user permissions from source systems for enterprise security compliance.
QIndex feature enables ISVs to access Q Business data via API calls.
End users get answers enriched with multiple data sources without switching applications.
Asana's work graph connects all tasks, projects, and portfolios to company goals.
Phase 1 AI focused on narrow solutions like smart status updates.
Phase 2 aimed for AI teammate capabilities requiring extensive contextual knowledge.
AI Studio launched as no-code workflow automation builder within Asana platform.
Q integration allows AI Studio to access cross-application context beyond Asana boundaries.
SmartChat enhanced with Q can answer "what should I work on today?" holistically.
Users returning from PTO can quickly understand goal risks across data sources.
AI Studio workflows automate feature request processing across Asana, Drive, Slack, email.
Partnership eliminates silos while maintaining enterprise security and permission controls.
Integration creates connected ecosystem enabling true cross-application AI automation and insights.

Participants:

Spencer Herrick - Principal AI Product Manager, Asana
Oliver Myers - Worldwide Head of Business Development, Amazon Web Services

Further Links:

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/