XR Today MeetKai and the Charlotte Hornets Engage Sports Fans with Virtual Store
Oct 18, 2023
22:16
XR Today's Demond Cureton hosts Seth J Bennett, CMO, Charlotte Hornets, James Kaplan, CEO and Co-Founder, MeetKai, and Weili Dai, Executive Chairwoman and Co-Founder, MeetKai.
In our interview, we discuss the following:
- The impetus for MeetKai and the Charlotte Hornets to collaborate for their virtual sports apparel store
- Using MeetKai's XR solutions to engage sports fans in fresh and innovative ways
- How using XR and the Metaverse can lead to greater engagement rates compared to traditional methods
- The rising trend in sports companies leveraging Web3 and Metaverse technologies to boost brand engagement
- Democratising immersive experiences for sports fans with interoperable technologies to reach the widest audiences possible
- Emerging trends in XR and what could take place in the future