

#135 Will Storr: How Storytelling Can Make You Rich, Famous & Powerful
Will Storr is an award-winning author, journalist, and former photographer whose work explores the deep psychology of human behavior and storytelling. He’s the author of several critically acclaimed books including The Science of Storytelling, Selfie, The Status Game, and The Heretics. His writing has appeared in The Guardian, The New Yorker, and The Sunday Times, and he’s lectured on narrative science all over the world.
His storytelling frameworks have been adopted by elite creatives—from Hollywood screenwriters to comedians like Jimmy Carr and Andrew Schulz—to craft more powerful, resonant narratives.
Stories mould who we are, from our character to our cultural identity. They drive our ambitions, shape our politics, and determine who we trust. But what if storytelling isn’t just art—it’s science?
Expect to learn how we use stories to gain status, why narratives are central to how we process reality, what most people get wrong about storytelling, and how to find the “sacred flaw” driving your own life story.
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