The Power of Smart Brevity in Communication

Jim Vandehi, CEO of Axios, discusses the need to radically rethink communication in the digital age. He highlights that people's attention spans have dramatically decreased, and most of what is written and communicated goes unread. Vandehi emphasizes the importance of delivering information efficiently and concisely. He introduces the concept of 'smart brevity,' which focuses on providing essential content quickly. He shares how Axios successfully implemented this approach and received positive feedback from readers. Vandehi gives practical tips for effective communication, including considering the needs of the audience, grabbing attention with key messages, keeping it simple, and writing in a human and relatable manner.