TED Business How to write less but say more | Jim VandeHei
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Dec 25, 2023 
Jim VandeHei, co-founder of Politico and Axios, shares insights on the importance of brevity in writing and communication in a distracted digital world. He discusses the perils of information overload, the benefits of concise language, and the impact of excessive jargon on communication and status.
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Rethink Communication
- Radically rethink how you communicate, especially writing, to be effective in our distracted digital world.
- Almost nobody reads or listens to most of what you write.
Digital Distraction
- People skim and rarely read in-depth, often sharing content without reading it fully.
- This behavior is driven by information overload and digital distractions.
Obama Column Anecdote
- Jim VandeHei wrote a 1600-word column about President Obama, which garnered attention and a White House response.
- Data revealed most people only read the first page (450 words), highlighting how little people read.