
A Product Market Fit Show | Startup Podcast for Founders
He bootstrapped to $4M ARR in 2 years. Here's his LinkedIn playbook you can't ignore. | Noah Greenberg, Founder of Stacker
Apr 3, 2025
47:34
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Quick takeaways
- Noah Greenberg emphasizes leveraging LinkedIn for consistent visibility and credibility, which can attract high-value leads through daily micro-posts.
- Short three-month pilot contracts foster quick feedback loops, helping founders identify engaged customers and refine their offerings effectively.
Deep dives
Identifying the Right Customers
In the early stages of a product launch, it is essential to engage with a diverse set of potential customers to understand who will benefit the most from the offering. Starting with a larger pool, such as 50 potential customers, allows for the identification of the 15 who stay engaged, which can provide valuable insights. Continuous research of these core customers helps to uncover their needs, preferences, and reasons for sticking around, which ultimately aids in refining product features and marketing strategies. This iterative approach encourages learning and adaptation, which is crucial for achieving product-market fit.
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