Passionate & Prosperous with Stacey Brass-Russell Ep 198 | Evolving From the Inside Out: Building an Aligned and Energetic Brand with Sarah Ashman
What if your brand isn’t just your visuals or your message — but the energy you’re transmitting every time you show up?
This week on Passionate & Prosperous, I’m talking with my dear friend and creative powerhouse Sarah Ashman — brand strategist, creative director, and founder of Public Persona Studio.
Sarah has spent over two decades helping coaches, creatives, and entrepreneurs shape brands that are both stunning on the outside and deeply aligned on the inside. And in this conversation, we go way beyond logos and color palettes. We’re talking about energetic branding — how your energy, confidence, and alignment impact everything from your messaging to your client attraction to the way your business grows.
We dig into what happens when your business starts to evolve and you feel that inner nudge to shift, realign, or even question everything you’ve built so far. Because here’s the truth: you don’t have to burn it all down to evolve — you just have to let yourself grow.
You’ll hear us talk about:
- What energetic branding really means — and how your energy impacts every part of your business
- How to recognize imposter syndrome as a sign you’ve outgrown an old version of your brand
- Why alignment between your inner and outer expression is the key to authentic client attraction
- The difference between reinvention and realignment — and why you don’t have to burn it all down to evolve
- What to do when your business stops feeling like “you” (and how to reconnect with your purpose and confidence)
- The importance of self-enrollment — and why your first sale is always to yourself
- How AI tools can actually help you articulate your ideas more clearly and bring your energy to life
We also talk about the importance of regular self-reflection and energy management in business — because your outer success always reflects your inner alignment.
Whether you’re early in your coaching or creative business or leading an established brand, this conversation is going to help you reconnect with your truth, your purpose, and the magnetic energy behind your work.
If something feels off in your business or brand, grab Sarah’s free self-assessment guide to get clear on your best next steps.
You can also connect with Sarah on Instagram.
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