Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective

Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers. Show Notes

Connect With:

• Dr. Americus Reed: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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