Three tween girls from New York City discuss their interest in beauty, sharing their skincare routines, favorite products, and beauty influencers. They talk about shopping at stores like Sephora, discuss skincare tools, and share how their moms are involved in their beauty routines.
Young tweens are influenced by social media and peers in developing skincare and makeup interests.
Girls in fourth to seventh grade bond over beauty exploration, trying new products, and sharing beauty knowledge.
Deep dives
Influence from Peers and Social Media
Young girls in fourth to seventh grade express their fascination with the beauty industry, influenced by peers who have established skincare routines and makeup interests. Social media platforms like TikTok play a significant role in shaping their beauty preferences, with creators like Katie Fang and specific content such as 'Get Ready With Me' videos driving their curiosity and product selections.
Skincare Routines and Product Choices
Girls discuss their morning beauty routines, mentioning popular brands like Glow Recipe and Bioma for skincare. They share insights on skincare tools like face rollers and emphasize the importance of products suitable for their age group. The use of beauty apps to determine product suitability and the impact of peer recommendations on their choices highlight their evolving beauty knowledge.
Engagement with Beauty Products and Personal Interactions
Their engagement with beauty extends to makeup experimentation, where they explore products like Rare Beauty and engage in makeup activities with friends and family. The discussion expands to hair care practices and the significance of free samples in expanding their beauty horizons. Through mutual admiration for specific brands and a shared enthusiasm for trying new products, the girls bond over their beauty journeys.
This week, the Glossy Beauty Podcast welcomed three very special guests: Ali, 10, of New York City; Riley, 11, of Merrick, New York; and Leora, 12, of Bay Shore, New York. The three girls joined us in a Flatiron, NYC recording studio, where we sat down to talk all things beauty.
On this week’s episode of The Glossy Beauty Podcast, we talk through all of it, including how these girls first became interested in beauty, what brands are resonating with them now, what products they’re allowed to buy and use, and what social media they consume and create.
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