

110. Where Have All the Rainbows Gone?
Jul 9, 2024
20:02
During Pride month, many corporations and "allies" enthusiastically showcase their support, donning rainbows and sponsoring LGBTQ+ events. But once July 1st rolls around, the vibrant displays of pro-LGBTQ+ sentiments often fade from their workplaces, leaving questions about the depth of their commitment to inclusivity.
In this episode, we’re addressing “performative allyship,” a form of superficial activism that focuses on the appearance of allyship rather than meaningful action, and discussing how “allies” can and should do better.
Related Episodes:
- Listen to Episode 09. Corporate Greed & Rainbow Capitalism
- Listen to Episode 16. Being an Ally (with Cheyenne Filipczyk)
Additional Resources:
- Corporate Performative Allyship: It’s Hurting Your Bottom Line
- Performative Allyship: How to Spot It and Avoid Engaging with It
- Performative Allies Are Out Here Being Fake As Hell
- There's More to Allyship Than Pride and Rainbows
- Pride Month Marketing: Avoid Performative Allyship
- True Allyship: A Toolkit for Allies of the LGBTQIA+ Community