Finshots Daily Super apps aren’t that super in India... Just ask Adani
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Jul 28, 2025 The Adani Group's exit from its super app venture reveals the struggles of building effective platforms in India. Unlike WeChat, which thrives in China, Indian apps grapple with low user engagement and fierce competition. The podcast highlights the necessity of foundational services and innovative strategies, especially in the payments sector, urging local companies to learn from WeChat’s success. A call to action invites ideas that could improve financial literacy, backed by significant prizes and potential funding.
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Adani One's Ambitious Launch
- The Adani Group launched Adani One in 2022 to enhance airport customer experience with a digital app.
- It offered booking, payments, shopping, and travel services all in one app but failed to attract enough users.
User Numbers Drive Profitability
- Adani One aimed for 500 million users by 2030 but only reached 30 million by 2024.
- Without massive user adoption, achieving profitability became untenable, leading to the app's shutdown.
Why Super Apps Fail in India
- Super apps often fail in India because cramming many services lowers user experience quality.
- Launching too many features at once without a strong core service leads to becoming a "jack of all trades, master of none."