

Jeff Veen on deep collaboration and building innovative teams
May 10, 2017
Jeff Veen, Design Partner at True Ventures and a web design pioneer, dives deep into the dynamics of collaboration and innovation. He shares his journey from journalism at Wired to key roles at top tech firms, emphasizing the significance of a judgment-free environment for creativity. Veen discusses the pitfalls first-time entrepreneurs often face, especially in user-centered design, and highlights emerging trends in voice interfaces. His insights on building trust and fostering effective teams are both practical and inspiring for anyone in tech.
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People and Culture Drive Innovation
- The key to successful innovation is less about technology and more about team and culture.
- Trust and collaboration drive creating great products over any tech trend.
Invest in Adaptable and Passionate Teams
- Invest in teams that show adaptability, passion, and resilience to find what works.
- It's critical they can pivot and learn quickly beyond just a compelling initial idea.
Beware Exit-Only Motivation
- Avoid teams primarily focused on financial exit rather than mission-driven impact.
- Success comes from genuinely wanting to change the world, not just sell a company.